The New Environmental Way
Choice' - launched in November 2001 - is a major new
from Carrs Fertilisers, which further expands the wide range of
genuine choice offered by the company to its customers.
Choice' also demonstrates our commitment to innovative, differentiation
in designing a completely new approach to soil and plant nutrition
that reflects the changing demands being made of farming.
The principal objective of 'New Choice' is twin pillared in enabling
farmers to balance optimal production targets with environmental
protection by minimising nutrient losses.
The loss of nutrients - particularly nitrogen (N) and phosphorus
(P) - from farming is a major concern for two main reasons:
loss is inefficient and represents a significant financial cost
for farmers, and nutrient loss can cause environmental damage to
air and water quality.
nutrient loss is a key objective of DEFRA and the EU, as reflected
in the increasing number of Nitrate Vulnerable Zones (NVZ's) and
the EU Water Framework Directive.
can be proactive in reducing nutrient losses from their farms by
adopting the principles of 'best farm practice' with regard to the
management of their fertiliser and organic manure inputs.
an approach will enable farmers to improve their nutrient efficiencies
and protect the environment at the same time.
Choice' and Carrs Fertilisers new Technical Services package are
specifically designed to help farmers to manage their nutrient inputs
in the most agronomically, economically and environmentally effective
comprehensive, new approach to
integrated nutrient management."
How does New Choice work? >>