New
Choice
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The New Environmental Way
'New
Choice' - launched in November 2001 - is a major new
product development
from Carrs Fertilisers, which further expands the wide range of
genuine choice offered by the company to its customers.
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'New
Choice' also demonstrates our commitment to innovative, differentiation
in designing a completely new approach to soil and plant nutrition
that reflects the changing demands being made of farming.
OBJECTIVE
The principal objective of 'New Choice' is twin pillared in enabling
farmers to balance optimal production targets with environmental
protection by minimising nutrient losses.
NUTRIENT
LOSS
The loss of nutrients - particularly nitrogen (N) and phosphorus
(P) - from farming is a major concern for two main reasons:
nutrient
loss is inefficient and represents a significant financial cost
for farmers, and nutrient loss can cause environmental damage to
air and water quality.
Minimising
nutrient loss is a key objective of DEFRA and the EU, as reflected
in the increasing number of Nitrate Vulnerable Zones (NVZ's) and
the EU Water Framework Directive.
Farmers
can be proactive in reducing nutrient losses from their farms by
adopting the principles of 'best farm practice' with regard to the
management of their fertiliser and organic manure inputs.
Such
an approach will enable farmers to improve their nutrient efficiencies
and protect the environment at the same time.
'New
Choice' and Carrs Fertilisers new Technical Services package are
specifically designed to help farmers to manage their nutrient inputs
in the most agronomically, economically and environmentally effective
manner.
"A
comprehensive, new approach to
integrated nutrient management."
NEXT:
How does New Choice work? >>
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