Choice - Introduction
Choice is Carrs Fertilisers flagship range of high quality,
brand, first established in 1989, has developed from its original
marketplace of Cumbria, Northumberland and south west Scotland
into an established marque synonymous with quality throughout
Choice is deservedly recognised by the trade and farmers alike
as a quality brand, which commands a premium over competitors
products. Consistently high quality product is achieved and
maintained through an uncompromising commitment to source
only the best quality raw materials, allied to rigorous quality
control throughout the production, handling and distribution processes.
Fertilisers could cut costs in producing Field Choice by
buying the cheapest available raw materials but consider such an
approach represents false economy. Given production, storage
and transport costs are the same regardless of product quality,
it is worth investing a little more in buying quality raw materials
to ensure the highest possible quality of finished products.
high quality, granular CAN or SP5 prilled AN (from Terra) are
used as the main nitrogen sources in Field Choice.
Fertilisers will not compromise the Field Choice
reputation for quality by using cheaper nitrogen sources such as
imported AN from Eastern Europe which would potentially cause problems
with keeping quality, separation and uneven spreading.
high quality DAP or MAP whose granule size and density is evenly
matched to our nitrogen and potash sources is used in Field
Choice. Our specification requirements demand that the water
solubility of the P 2 O 5 in our DAP and MAP is a minimum of 92%.
is also bought to exacting chemical and physical standards to
ensure compatibility with the other materials in Field
Choice. The potash mined from under the North Sea by Cleveland
Potash Ltd. consistently matches our requirements.
Fertiliser periodically use various granular compounds such as
16:16:16 and 10:25:25 as building blocks in Field Choice.
These compounds are subject to the same rigorous quality standards
as any other raw material.
main grades in the Field Choice range are formulated
to be free of limestone fillers, which can cause wear and tear
farm machinery and are of no agronomic value whatsoever. Further,
Carrs Fertilisers consider the blending, bagging, haulage and
of such inert materials to be inefficient and not environmentally
bought high quality materials it is imperative that the quality
ethos is extended into the production process.Field Choice is
produced at each of our five production sites to a consistent,
tried and tested Standard Operating Procedure (as per our ISO
Choice is top and bottom screened to remove
over and under sized material and also dust. Many competitors products
are only top screened, if at all. This screening process, although
expensive, is essential to ensure an even sized, dust free
product, which will be free flowing and will spread evenly.
Choice is coated with a specially formulated mineral oil,
heated to 80 degrees C to ensure a clean, free flowing finished
product with excellent keeping qualities.
Field Choice Features & Benefits >>